Mclarens is a family run estate and letting agency based in Surrey offering buyers, sellers, tenants and landlords unrivalled local expertise and a commitment to delivering more.
We were tasked with creating a new visual identity, a website and print materials for Mclarens. We created an identity showcasing a fluid script style identity matched with the deep black, silver and gold metallic tones and luxury imagery. This was rolled out across all media and marketing material, including business stationery, signage, external advertising and the Mclarens website.
We then created the website, starting out with a UX research workshop and content audit to build the structure of the website. We built WordPress in to the website to ensure the staff at Mclarens can manage the site themselves and directly integrated their estate agency software to ensure realtime property updates.