What we did: Estate agent web design and development
We kicked off the project with a research phase, where we reviewed analytical data along with competitors of Japan Letting Agency, to set a strategy for the sitemap required and the content within the website. Our copywriter then started putting copy together off the back of this phase, ensuring this matched the tone of voice of Japan Letting Agency.
We then moved onto the design phase. With the website being multilingual, we ensured the site layout suited both Japanese and English versions of the website as well as making it easy for users to navigate through the site and get in touch with Japan Letting Agency.
We then developed the website with a 'Jamstack' architecture, meaning the site consists of static HTML pages (bringing huge speed advantages which help with SEO and UX) whilst still allowing Japan Letting Agency to manage the site content via WordPress. We also integrated Japan Letting Agency's estate agency software into the site for automatic property updates.