Three Mile Beach.

What we did

Starting off with a prebuilt MVP version of the website, we made a number of functional and speed/security improvements along with adding some new functionality. At the same time, we scoped out 'version 2' of the site which included a redesign to match an updated set of brand guidelines, adding new types of content and removing old code and features from the existing site. We looked at existing analytical data to set a structure for the new sitemap and to make sure any existing popular content was easily accessible on relevant key landing pages.

Once we had scoped out a structure and sitemap for version 2 of the website, we created design concepts and put together an interactive prototype which enabled the team at Three Mile Beach to navigate through the designs to get a feel for the flow of the website. We staged the development over a number of months in order to introduce new content and functionality into the site as and when it was required. All sections were set up as components within WordPress, allowing the marketing team to add, edit and re-order all components on every page of the website.

The result

The Three Mile Beach website consists of over 20 separately styled components which the marketing team can pick from when adding new content, all thoughtfully styled up to ensure brand consistency throughout the website. The team can add various types of content such as pages, blog posts, extras, events, jobs and reviews.

We applied tracking across all areas of the site, allowing us to track users and assess their behaviour patterns to ensure strategically placed call to actions generate a healthy number of enquiries. This data also allows us to identify user journeys and monitor the performance of pages, allowing us to recommend areas for improvements and changes.

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