Case Study

Three Mile Beach

Brief

We were asked to design and develop a new website for Three Mile Beach, showcasing the unique features and experiences provided while you stay. The key objectives were to communicate the offering quickly and effectively, creating a user-friendly interface with clear calls to action to encourage bookings.

Alongside the website, we designed and developed a bespoke guest application, accessible via a tablet provided in each beach house. The application gives guests easy access to a range of services and information throughout their stay, including:

  • Order 'extras' such as pizza ovens, surf equipment, house refills and beach gear
  • Read messages from Three Mile Beach and contact head office
  • View menus for Chomp, the onsite gastro beach bar
  • View events within the local area, automatically populated via a 3rd party events platform
  • Access information about Three Mile Beach and the surrounding area

Website Solution

Following dedicated research and strategy phases, we analysed website analytics and user behaviour to inform the design direction, ensuring the new website was shaped around user needs and business objectives.

We designed and developed the website using a modern headless architecture, combining a flexible content management system with a high-performance frontend. This approach provides greater flexibility, improved performance and a more scalable foundation for future development, while giving Three Mile Beach an intuitive way to manage website content independently.

We created over 20 thoughtfully designed, reusable components, allowing Three Mile Beach to build and update pages with ease. Bespoke analytics and tracking were also implemented to provide deeper insight into user behaviour, helping Three Mile Beach understand how visitors interact with the site and make data-led decisions about content placement and calls to action to maximise bookings.

App Solution

We created wireframes for the guest app having prioritised the functionality available to guests. Once this phase was complete, we created design concepts and put together an interactive prototype which enabled the team at Three Mile Beach to navigate through the designs as if they were using an app.

Once the designs were signed off, we then developed the application and set up a WordPress installation separate to the app which allows Three Mile Beach to edit all content within the app.

Website Desktop Speed

83%

Increased Website Impressions

114%