What we did
Starting off with a prebuilt MVP version of the website, we made a number of functional and speed/security improvements along with adding some new functionality. At the same time, we scoped out 'version 2' of the site which included a redesign to match an updated set of brand guidelines, adding new types of content and removing old code and features from the existing site. We looked at existing analytical data to set a structure for the new sitemap and to make sure any existing popular content was easily accessible on relevant key landing pages.
Once we had scoped out a structure and sitemap for version 2 of the website, we created design concepts and put together an interactive prototype which enabled the team at Three Mile Beach to navigate through the designs to get a feel for the flow of the website. We staged the development over a number of months in order to introduce new content and functionality into the site as and when it was required. All sections were set up as components within WordPress, allowing the marketing team to add, edit and re-order all components on every page of the website.